Your weekly journey into deep space

10 April, 2019

With the 40th Australian Tourism Exchange (the largest annual travel and tourism event in Australia) being hosted in Perth this week, there has been a lot of focus on the City and how we’re perceived by the world looking in. Fremantle announced their new destination branding and visual identity, the ‘This is Fremantle’ campaign, while the Committee for Perth and the University of UWA released a well-worth-reading report into ‘Perth’s evolving external reputation as presented in published indicies, literature and media’.

So who does the rest of the world think we are?

In one breath we’re an isolated ‘Dullsville’, a lacksadasical, expensive and unsophisticated outpost, while in the next we’re a beachside boom-town, teeming with a fierce entrepreneurial spirit, friendly, laid-back and — finally, it seems — affordable. 

Nothing appears to have had quite the impact on Fremantle’s perception as the 1983 America’s Cup, but as both the new Freo branding and the report shows, we’re gaining momentum. 

The report names Perth‘s growing small bar scene, amendments to liquor licensing laws, arrival of food trucks and farmers markets, and major revitalisation projects such as the Perth Cultural Centre, Elizabeth Quay, the State Theatre of WA and Optus Stadium as huge steps forward for the former ‘City of Lights’. Not to mention Qantas commencing the direct Perth to London service in 2018, and both Forbes and the New York Times naming Perth among the top global destinations for 2019. We also have the third largest Fringe Festival in the world, coupled with the incredible Perth Festival which is rapidly gaining recognition worldwide.

In 2016, Fremantle, WA’s ‘festival city,’ was named in Lonely Planet’s top ten travel destinations. Listing the Freo Markets, Bathers Beach, and the Cappuccino Strip as its “raffish” drawcards.

What do think? For a front foot approach in destination branding, the City of Freo must be applauded, and a revamp for Perth City probably shouldn’t be far behind. We’re taking steps and thinking bigger in what feels like positive moves for both Perth and for Fremantle. With a huge amount of investment going into both cities, and a freshening up of WA’s PR, all that’s left for our upward trajectory, is for us Perthies to really get behind it.

We’re stoked to be a part of it.

‘Til next week,

SM x


Exhibition Opening: Revealed New & Emerging WA Aboriginal Artists, Fri 12 Apr, 6:30-9pm

Launching this Friday evening, Revealed is a huge showcase of the best new and emerging Aboriginal artists from around the state. With over 120 artists showing, you can also take part in Saturday’s incredible art market (10am), the weekend launch of Manger Wiltja, a children’s interactive play experience collaborating with Warakurna’s Tjanpi Desert Weavers, plus workshops, artist talks and school holiday events for the duration of the exhibitions residency. For more info on the entire program, visit the FAC website.

Fremantle Arts Centre, 1 Finnerty Street, Fremantle. Exhibition runs Sat 13 April – Sat 1 June


School Holiday Cultural Walk at Bather's Beach Precinct, Sat 13 Apr, 12-2pm

Justin Martin and the Walyalup Aboriginal Cultural Centre present a cultural walk of of Fremantle’s Bather’s Beach precinct to explore and uncover bush tucker, local animals, insects, and to talk about the spiritual significance of the area for the Nyoongar people. Perfect weather for an adventure too.

Tickets are $15 each, or $50 for a family of 4 via the Facebook link.

Meet at Walyalup Aboriginal Cultural Centre, Captains Lane, Fremantle


Both Ends of the Splinter by Sam Bloor and Kate Hulett, Sat 13 Apr, 6-8pm

Two of our favourite people on planet Earth are having a show this weekend, combining street photography and text-based sculpture—intrigued? So are we! Here’s what they say about it: Both ends of the splinter' takes a look at the oddities and anomalies that make up daily life. Observations, events, and text that may contain the means to offer both relief and irritation in one hit. That relief may come in the form of humour or beauty, and the irritation may come in the form of confusion or raised eyebrows - the works presented in this exhibition may hold one or both of these sentiments.

The Lobby, 11a Rob Roy Street, Swanbourne


‘Revealed’ 2019 at Fremantle Arts Centre. Artist Angilyiya Mitchell with her artwork Kungkarrangkalpa (Seven Sisters), 2016. Photo: Papulankutja Artists via Fremantle Arts Centre


We’ll use this section to share some tidbits we’ve come across the last week from you, our tenants, and the www.

+ This is rad — Sri Lanka’s first all female surf club at Arugam Bay. Yew!

+ ArchDaily have compiled a photographic catalogue of 100 of the world’s most creative, simple, inspiring public spaces. From parks and squares, to bridges, bus stops and lookouts, this is a very satisfying 10 mins of scrolling.

+ In this article extract from her book, ‘Radical Suburbs’, Amanda Hurley re-examines American ideas of suburbia and unearths a history that also includes socialists, utopians and renegades.

+ Could urban farms be the new setting for societies pre-schools? Several years ago a group of four architects took first prize at AWR International Ideas Competition for their vision of how to raise the environmentally conscious children of the future. And it’s not a bad case for it…

+ Two Melbourne ladies have come up with a beaut idea for a body-positive bathhouse in a Collingwood warehouse, full of DIY mud treatments and whatnot to get people connecting back in with their bodies. For a chilly city like Melbourne bathing should be a bigger deal, and we like the use of space and the inclusive angle. Top stuff.

Screen Shot 2019-04-10 at 11.25.06 AM.png

This bus stop in the tiny village town of Krumbach, Austria, was designed by international architects Wang Shu, Sou Fujimoto and Smiljan Radic, in collaboration with the village and its craftsmen (Pic and story via ArchDaily)


Heathcote, Applecross
We have just one space left at Heathcote precinct. It’s a 60m2 space and perfect for a small-medium size creative business. Would suit a production company, architecture bizz, fashion studio etc.

MANY North Freo
We have two spaces available in our MANY North Freo warehouse (one 55sqm & one 70sqm). Rent includes three-phase power, rubbish collection, and water, AND you get to work amongst a super bunch of other local makers. Other benefits include high ceilings, great access and, a short walk over Leighton footbridge; you’re at the beach!

**Some new Freo spaces coming up soon! Please register your interest so we can keep you in the loop.

Email for more info.

Head over to our website for more info at

We’d always love to hear from you about any and all of the interesting things you’ve got going on.

Please send us an email at to let us know what’s up.